5 digital sparks to inspire Higher Education

5 digital sparks to inspire Higher Education

Recently I was lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing for them […]

Hacking Higher Education

Hacking Higher Education

Future Index and Smile are combining for 24 hours to offer a truly innovative insight into just how the best digital marketing ideas can be sparked and developed instantly. It all begins with a session at the CASE Europe conference in Manchester on 01.09.15 in which Future Index and Smile will not only showcase some of the very latest and […]

Hacking Higher Education: the report

Hacking Higher Education: the report

The #CASEhack kicked off at the 2015 CASE European Conference in Manchester. So what was it all about? Well, our key goal was to prove just what could be achieved with a mix of skills, a ‘can-do’ attitude and a huge amount of energy, in little more than a day. Our brief was to bring […]

A virtual new year for Higher Education

A virtual new year for Higher Education

2015 ends with many in the Higher Education marketing community talking about Virtual Reality (VR). 12 months ago there was a little volume, especially as Yale and others launched their campus tours for Oculus Rift. But now the noise has been turned up considerably. There’s been some big investments too. Deakin in Australia even created […]

Bite-size impacts on the future of Higher Education

Bite-size impacts on the future of Higher Education

Technology will play a big role in how the future Higher Education landscape evolves. Here’s just a few things that we can expect, and how they will impact on campuses, classrooms, courses, research and data. Campuses As we look to the future it is inevitable that digital education will become even more important. We’ll see […]

7 University Storytelling Trends To Watch In 2016

7 University Storytelling Trends To Watch In 2016

The pressure is on. Universities need to stand out. They need to share successful student outcomes, powerful research achievements, and both local and global impact. Many are looking at how storytelling can help them. 2015 saw a variety of approaches take hold. 2016 will see them all accelerate. Here’s 7 to watch out for. ONE: […]